Interactive planning tool
Online Store Launch Cost Estimator
Estimate first-year platform, payment, app, design, migration, and support costs.
- 1Set assumptions
- 2Review the result
- 3Verify with evidence
How to use the result
This tool is a structured planning aid, not a guarantee that a provider will meet every requirement. Save the assumptions, test the shortlist with a representative product and order, and verify current provider terms.
Costs included in the model
The calculation combines twelve months of platform and app charges, one-time setup, migration, and a modeled payment fee applied to expected sales. Use a blended fee only after checking the payment methods and transaction paths customers are likely to use.
Costs to add separately
Add internal labor, product photography, copywriting, inventory systems, tax advice, fulfillment, shipping supplies, chargebacks, returns, customer support, accessibility work, security, and ongoing development. Run a conservative, expected, and high-growth scenario. A lower subscription can still cost more when routine work requires manual steps or custom maintenance. Revisit the estimate whenever sales mix or staffing changes.