Define the buyer scenario
Every comparison starts with catalog complexity, order volume, content needs, payment path, fulfillment model, integrations, staff ownership, budget, and exit requirements. A provider can be strong for one scenario and unsuitable for another.
Collect and classify evidence
We prioritize current first-party product, pricing, help, policy, and export documentation. Published capabilities are distinguished from editorial interpretation. Anything not verified through a reproducible test is presented as a question to confirm, not as a hands-on finding.
Compare total operating fit
We consider subscriptions, payment fees, apps, design, migration, maintenance, support, manual work, and switching cost. Scores summarize fit for the stated scenario; they do not claim laboratory precision. Time-sensitive facts should be rechecked before purchase.
Review and corrections
Pages receive an editorial review for distinct intent, source quality, unsupported claims, disclosure, accessibility, and internal consistency. Material corrections update the page review date and remove claims that cannot be supported. The same scenario and evidence categories are used across providers so that differences remain understandable.